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Black Owned Or Founded Brands

Black-owned or founded brands

Discover Black-owned or founded brands you’ll love

Celebrating our featured founders

TLB™ the lip bar, portrait of Melissa Butler

The Lip Bar™ by Melissa Butler

Melissa created The Lip Bar after becoming fed up with the limited shade range within cosmetics.
Shop the Lip Bar
The Honey Pot company, portrait of Beatric Dixon

Honey Pot® by Beatrice Dixon

Beatrice fills a customer gap for Black African Americans who feel that it’s harder for them to obtain period products.
Shop Honey Pot
Partake®, portrait of Denise Woodard

Partake® by Denise Woodard

Denise is a mom who wanted to create treats that were safe for all people, regardless of food allergies.
Shop Partake

Explore more in beauty

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Shop all beauty

Find everything you need to achieve your go-to look, from skin care to hair care, makeup and more.
Shop all beauty
New at CVS®, Beauty Unaltered logo

Shop new beauty

Explore the latest in makeup, hair care and more – you might just find your new favorite!
Shop new beauty
Beauty Unaltered logo

Shop textured hair

From wavy to coily and everything in between, we’ve got products that flawlessly flatter.
Shop textured hair
How to get it


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Camille Rose
$16.49
$1.83/oz.
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Camille Rose
$11.99
$1.50/oz.
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Camille Rose
$26.49
$2.21/oz.
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Camille Rose
$15.79
$1.97/oz.
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Mixed Chicks
$22.79
$2.28/oz.
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Black Opal
$16.49
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Camille Rose
$21.49
$2.69/oz.
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Camille Rose
$19.49
$2.44/oz.
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Black Opal
$7.99
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Mielle
$11.49
$5.75/oz.
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Prices may vary from online to in store.

*FOR ORDER SAME-DAY DELIVERY: Same-day delivery is available in as little as three hours for retail orders with an eligible address. The minimum order total required for Same-day delivery will be visible upon checkout. Orders must be placed four hours prior to the store's closing time or by 8 PM for 24 hour stores. If you order outside of these hours we will deliver the following day. Some orders may not be eligible for Same-day delivery due to delivery address, holidays, weather or other delivery constraints. Customers are not required to be present for deliveries. The delivery window is only an estimate and may be subject to delays. Delivery is not available in all locations, including Puerto Rico and Hawaii. CVS® reserves the right to limit the quantity of items ordered for Same-day delivery. When your order has been picked up by our trusted courier partner, you will receive a "your order is on the way" email (separate from your order confirmation email). After your order has been delivered, we will send a "your order has been delivered" email.